ARTICLE 4 – SOCIAL TECHNOLOGY

INTRODUCTION
Web 2.0 is one of the social technologies, and it is the updated version of the web 1.0, web 1.0 is defined as connecting people namely known like internet but it is not popularly used. Web 2.0 was introduced by Tim O'Reilly in the year 2004, he characterised web 2.0 is platform, harnessing collective intelligence and rich user experiences.

ANALYSIS
Web were used from the earlier days but it was not reached to everybody therefore according to (D.M. Kristaly ; F.Sisak; L.Truican; S.A. Moraru; F.Sandu ,2008), it should be universally used for highly interactive scripting which helps the people to easily access and enrich their experience in the real world and the intelligent application stated by B.Gibson(2007)it is also increase the usability and dynamic interaction which mean when the user request , it provides automatically such as sports, temperature , score , etc according to B.Gibson(2007).
At the end of 2006, Web 2.0 which is the improved version, referred as people to people which is initially started using in many of the companies. According to the survey of (Paul Zimmerman, 2009) more than 260 IT professionals are working to increase using web 2.0 mainly in blog, RSS and wiki. There are many key applications in Web 2.0 as follows;

KEY APPLICATIONS OF WEB 2.0
Web 2.0 consists of many applications are Blog, Wiki, RSS, Podcasting, Metadata, Tagging, let’s look at the description below;

Blog is the called as weighted conversation, according to P.Anderson (2007) the communication between the poster and the visitor in the way of commenting.

Wiki is a set of web pages, which is more flexible in accessing or editing all the information by everybody, it is good for group work. The amazing aspect of wiki is there is rollback button such helps you to see our previous work cited by J. M. Maness (2006).

RSS is a technology used to blog; we can update information without visiting the web page cited by P.Anderson (2007).

Podcasting allows the user to record audio signals such as interview, lecture class etc, it can be downloaded by internet or RSS. It can be heard by using desktop or mp3 device in your leisure time according to Pat R. Ormond (2008) and P.Anderson (2007)

Metadata is a key word just like a data, but it consists of 3 main features namely it restricted number, name and the meaning of the element to be searched, according to C.Taylor (2003)

Tagging is a user chosen keyword to describe the digital information such as photos, video clip, it allows the user to change the content as well as the metadata, this can also act as bookmark ,the set of tagging occurs by the same user is known as tag clouding according to Michael J. Muller(2007).

REFLECTION FROM PRACTICE
After learning many articles, let me now connect coursework 2 and coursework 3, to know this first, we will start with the meaning of partnership? According to dictionary .com “the relation or the contract created with associating to person or business joining”. When I had a glance of corporate plan 2008-2013, I found our University was lacking in partnership, let’s now see how the partnership is connected with our University are connected with web 2.0 technology, Let’s now consider there are two Universities namely Middlesex and Oxford University, if there is a common blog for each university, which can be accessed by all the students; interested student namely students who wish to share their knowledge can update their interest, some information which can shared in the blog are: course details, coursework details, campus interview, general information, job etc. RSS can also play an important role by updating highlight only their interested works. By doing this, what are the outcomes; good relationship, knowledge shared between both the universities, best alumni.

REFERENCE
1. Becky Gibson (2007),” Enabling an Accessible Web 2.0”, IBM Emerging Technologies, 16th International World Wide Web Conference, pp 1-4 (accessed on 11th February, 2009).

2. Chris Taylor (2003),"An Introduction to Metadata", the University of Queensland, available at http://www.library.uq.edu.au/iad/ctmeta4.html (accessed on 13th February, 2009).

3. D.M. Kristaly ; F.Sisak; L.Truican; S.A. Moraru; F.Sandu ,(2008),”Web 2.0 technologies in web application development”, Transilvania University of Brasov, pp 2-6 (accessed on 11th February, 2009).

4. H.Zhang and H.Su (2007),”Reforming Computing Education with New Web Technology”, Armstrong Atlantic State University, pp 3-10 (accessed on 11th February, 2009).

5. John W. Maxwell (2007),"Using Wiki as a Multi-Mode Publishing Platform", ACM Publication, pp196-197 (accessed on 20th February, 2009).

6. Jack M. Maness (2006), “Library 2.0 Theory: Web 2.0 and Its Implications for Libraries”, MLS, University of Colorado at Boulder Libraries (accessed on 21st February, 2009).

7. Michael J. Muller (2007),"Comparing Tagging Vocabularies among Four Enterprise Tag-Based Services", IBM Research/Collaborative User Experience, pp 341(accessed on 11th February, 2009).

8. Pat R. Ormond (2008),"PODCASTING ENHANCES LEARNING", Utah Valley University, 800 West University Parkway, Orem, Utah 84058, pp 2-3 (accessed on 19th February, 2009).

9. Paul Anderson (2007),"What is Web 2.0? Ideas, technologies and implications for education", JISC Technology and Standards Watch, pp 10 (accessed on 19th February, 2009).